Editors:
- Aktuelle wirstchaftswissenschaftliche Beiträge?
Part of the book series: Fokus Dienstleistungsmarketing (FDM)
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Table of contents (8 chapters)
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Front Matter
About this book
Editors and Affiliations
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Lehrstuhl für Marketing, TU Kaiserslautern, Kaiserslautern, Germany
Stefan Roth
About the editor
Bibliographic Information
Book Title: Aktuelle Beiträge zur Dienstleistungsforschung
Editors: Stefan Roth
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-658-00253-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-00252-7Published: 29 May 2013
eBook ISBN: 978-3-658-00253-4Published: 16 May 2013
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: VII, 194
Number of Illustrations: 16 b/w illustrations
Topics: Marketing