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Table of contents (7 chapters)
Keywords
Bibliographic Information
Book Title: Grundzüge des Marketing
Authors: Dieter Ahlert
Series Title: VDI-Buch
DOI: https://doi.org/10.1007/978-3-642-95818-2
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: VDI-Verlag GmbH, Düsseldorf 1984
Softcover ISBN: 978-3-540-62365-6Published: 23 February 1984
eBook ISBN: 978-3-642-95818-2Published: 08 March 2013
Series ISSN: 2512-5281
Series E-ISSN: 2512-529X
Edition Number: 3
Number of Pages: XIV, 254
Additional Information: Ursprünglich erschienen beim VDI-Verlag, Düsseldorf
Topics: Business and Management, general, Trade, Organization, Marketing