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Praxis_CI

Identität und Image der Arztpraxis, dargestellt durch ihre Kultur, Kommunikation und Gestalt

  • Book
  • © 1988

Overview

Authors:
  1. Roman Antonoff

    1. Darmstadt, Mathildenhöhe, Deutschland

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  • 112 Accesses

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Table of contents (6 chapters)

  1. Front Matter

    Pages 1-9
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  2. Einführung in die Corporate Identity der Arztpraxis

    • Roman Antonoff
    Pages 10-12

  3. Die Kommunikation des niedergelassenen Arztes

    • Roman Antonoff
    Pages 13-27

  4. Farbe ist die Nr. 1 der CI-Gestaltung

    • Roman Antonoff
    Pages 28-39

  5. Von der Dringlichkeit des Charmes

    • Roman Antonoff
    Pages 40-47

  6. Die „Praxispartitur“

    • Roman Antonoff
    Pages 48-53

  7. Praxis-Tournee

    • Roman Antonoff
    Pages 54-99

  8. Back Matter

    Pages 100-111
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Keywords

Authors and Affiliations

  • Darmstadt, Mathildenhöhe, Deutschland

    Roman Antonoff

Bibliographic Information

  • Book Title: Praxis_CI

  • Book Subtitle: Identität und Image der Arztpraxis, dargestellt durch ihre Kultur, Kommunikation und Gestalt

  • Authors: Roman Antonoff

  • DOI: https://doi.org/10.1007/978-3-642-83449-3

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Spring-Verlag Berlin Heidelberg 1988

  • Softcover ISBN: 978-3-642-83450-9Published: 08 December 2011

  • eBook ISBN: 978-3-642-83449-3Published: 12 March 2013

  • Edition Number: 2

  • Number of Pages: 111

  • Number of Illustrations: 4 b/w illustrations

  • Topics: General Practice / Family Medicine

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