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Table of contents (5 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Saarbrücken, Germany
Reinhard Brombacher
Bibliographic Information
Book Title: Entscheidungs-unterstützungssysteme für das Marketing-Management
Book Subtitle: Gestaltungs- und Implementierungs-ansatz für die Konsumgüterindustrie
Authors: Reinhard Brombacher
Series Title: Betriebs- und Wirtschaftsinformatik
DOI: https://doi.org/10.1007/978-3-642-73266-9
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1988
Softcover ISBN: 978-3-540-18667-0Published: 02 December 1987
eBook ISBN: 978-3-642-73266-9Published: 12 March 2013
Series ISSN: 0178-5001
Edition Number: 1
Number of Pages: X, 260
Topics: IT in Business