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Table of contents (5 chapters)
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Bibliographic Information
Book Title: EDV-gestütztes Marketing
Book Subtitle: Ein informations- und kommunikationsorientierter Ansatz
Authors: Joachim Zentes
DOI: https://doi.org/10.1007/978-3-642-72933-1
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1987
Softcover ISBN: 978-3-540-18258-0Published: 25 September 1987
eBook ISBN: 978-3-642-72933-1Published: 13 March 2013
Edition Number: 1
Number of Pages: XXIV, 358
Number of Illustrations: 6 b/w illustrations