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Table of contents (9 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Lehrstuhl für Marketing, Universität Dortmund, Dortmund 50, Deutschland
Hans Günther Meissner
Bibliographic Information
Book Title: Strategisches Internationales Marketing
Authors: Hans Günther Meissner
DOI: https://doi.org/10.1007/978-3-642-71699-7
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1988
Softcover ISBN: 978-3-540-19190-2Published: 28 April 1988
eBook ISBN: 978-3-642-71699-7Published: 07 March 2013
Edition Number: 1
Number of Pages: XI, 190
Number of Illustrations: 5 b/w illustrations