Authors:
- Sofort umsetzbares Wissen für die Praxis
- Verständlich, klar aufgebaut, mit zahlreichen anschaulichen Beispielen
- Unter amerikanischen Preisbildungsexperten das meistzitierte Buch
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Reviews
Authors and Affiliations
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Strategic Pricing Group Inc., Marlborough (Boston), USA
Thomas T. Nagle, Reed K. Holden, Georg M. Larsen
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Eschweiler, Germany
Georg M. Larsen
Bibliographic Information
Book Title: Pricing — Praxis der optimalen Preisfindung
Authors: Thomas T. Nagle, Reed K. Holden, Georg M. Larsen
DOI: https://doi.org/10.1007/978-3-642-58861-7
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1998
Hardcover ISBN: 978-3-540-61256-8Published: 18 March 1998
Softcover ISBN: 978-3-642-63764-3Published: 30 October 2012
eBook ISBN: 978-3-642-58861-7Published: 11 March 2013
Edition Number: 1
Number of Pages: XV, 308
Topics: Trade, Business Strategy/Leadership, Engineering, general, Management, Marketing, Engineering Economics, Organization, Logistics, Marketing