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Table of contents (7 chapters)
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Bibliographic Information
Book Title: Kommunikations-Strategien im Pharma-Markt
Book Subtitle: Verhaltenswissenschaftliche Ansätze zur Ärzte- und Patienten-Ansprache im Markt für verschreibungspflichtige Präparate
Authors: Helmut E. Becker
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-58167-0
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1992
Softcover ISBN: 978-3-7908-0621-2Published: 16 July 1992
eBook ISBN: 978-3-642-58167-0Published: 07 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: XX, 290
Number of Illustrations: 4 b/w illustrations
Topics: Marketing, R & D/Technology Policy, Pharmacy