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Electronic Customer Care

Die Anbieter-Kunden-Beziehung im Informationszeitalter

  • Book
  • © 2001

Overview

Authors:
  1. Andreas Muther

    1. Feldkirch, Österreich

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  • Praxis-Lösungen für optimale Kundenorientierung

  • Mit mehr als 400 CRM-Praxisbeispielen

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Einleitung

    • Andreas Muther
    Pages 1-9

  3. Grundlagen und Beispiel

    • Andreas Muther
    Pages 11-22

  4. Die ECC-Informationstechniken (und -Services)

    • Andreas Muther
    Pages 23-47

  5. Neue Konzepte in der Anbieter-Kunden-Beziehung

    • Andreas Muther
    Pages 49-84

  6. Kriterien fur erfolgreiche ECC-Lösungen

    • Andreas Muther
    Pages 85-93

  7. Zusammenfassung und Überblick CRM-Markt

    • Andreas Muther
    Pages 95-104

  8. Back Matter

    Pages 105-155
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Keywords

Authors and Affiliations

  • Feldkirch, Österreich

    Andreas Muther

Bibliographic Information

  • Book Title: Electronic Customer Care

  • Book Subtitle: Die Anbieter-Kunden-Beziehung im Informationszeitalter

  • Authors: Andreas Muther

  • DOI: https://doi.org/10.1007/978-3-642-56593-9

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2001

  • Hardcover ISBN: 978-3-540-41332-5Published: 10 April 2001

  • Softcover ISBN: 978-3-642-62533-6Published: 01 November 2012

  • eBook ISBN: 978-3-642-56593-9Published: 07 March 2013

  • Edition Number: 3

  • Number of Pages: XIII, 155

  • Topics: Management, Information Systems Applications (incl. Internet), Marketing

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