Authors:
Erste systematische Darstellung des Thema
Methoden-Vorschlag mit Handlungsempfehlungen
Includes supplementary material: sn.pub/extras
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Volkswagen Bank GmbH, Braunschweig
Jens Schulze
Bibliographic Information
Book Title: CRM erfolgreich einführen
Authors: Jens Schulze
DOI: https://doi.org/10.1007/978-3-642-56138-2
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2002
Hardcover ISBN: 978-3-540-43292-0Published: 12 June 2002
Softcover ISBN: 978-3-642-62798-9Published: 05 November 2012
eBook ISBN: 978-3-642-56138-2Published: 11 March 2013
Edition Number: 1
Number of Pages: IX, 238
Topics: Management, Marketing