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  • © 1991

Die Diffusion neuer Kommunikationstechniken in der Bundesrepublik Deutschland

Erklärung, Prognose und marketingpolitische Implikationen

Part of the book series: Wirtschaftswissenschaftliche Beiträge (WIRTSCH.BEITR., volume 42)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XXIV
  2. Einführung

    • Claudia Fantapié Altobelli
    Pages 1-5
  3. Theoretische Grundlagen der Diffusion einer Innovation

    • Claudia Fantapié Altobelli
    Pages 26-55
  4. Zusammenfassung und Ausblick

    • Claudia Fantapié Altobelli
    Pages 299-301
  5. Back Matter

    Pages 302-319

Authors and Affiliations

  • Universität Tübingen, Tübingen, Deutschland

    Claudia Fantapié Altobelli

Bibliographic Information

  • Book Title: Die Diffusion neuer Kommunikationstechniken in der Bundesrepublik Deutschland

  • Book Subtitle: Erklärung, Prognose und marketingpolitische Implikationen

  • Authors: Claudia Fantapié Altobelli

  • Series Title: Wirtschaftswissenschaftliche Beiträge

  • DOI: https://doi.org/10.1007/978-3-642-52443-1

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1991

  • Softcover ISBN: 978-3-7908-0525-3Published: 19 December 1990

  • eBook ISBN: 978-3-642-52443-1Published: 13 March 2013

  • Series ISSN: 1431-2034

  • Edition Number: 1

  • Number of Pages: XXIV, 319

  • Topics: Business and Management, general, Marketing

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access