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Table of contents (8 chapters)
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Front Matter
About this book
Authors and Affiliations
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Absatz-, Konsum-und Verhaltensforschung, Universität-GH-Paderborn, Paderborn, Deutschland
Sigrid Bekmeier
Bibliographic Information
Book Title: Nonverbale Kommunikation in der Fernsehwerbung
Authors: Sigrid Bekmeier
Series Title: Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-642-46907-7
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Physica-Verlag Heidelberg 1989
Softcover ISBN: 978-3-7908-0438-6Published: 23 June 1989
eBook ISBN: 978-3-642-46907-7Published: 08 March 2013
Series ISSN: 0176-9235
Edition Number: 1
Number of Pages: XVII, 302
Topics: Marketing