Skip to main content
SpringerLink
Log in

Freizeitverhalten und Marketing

Grundlagen des Marketing für Freizeitangebote

  • Book
  • © 1987

Overview

Authors:
  1. Harald Wachenfeld

    1. Trümpertstraße 12, Frankfurt a. M. 90, Deutschland

    View author publications

    You can also search for this author in PubMed   Google Scholar

Part of the book series: Konsum und Verhalten (KONSUM, volume 13)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (4 chapters)

  1. Front Matter

    Pages I-XVIII
    Download chapter PDF

  2. Grundlagen der Untersuchung

    • Harald Wachenfeld
    Pages 1-24

  3. Freizeitmarkt und Freizeitforschung

    • Harald Wachenfeld
    Pages 25-86

  4. Konzept des Konsumrelevanten Freizeitverhaltens

    • Harald Wachenfeld
    Pages 87-236

  5. Ausgewählte Marketingstrategien Für Freizeitangebote

    • Harald Wachenfeld
    Pages 237-335

  6. Back Matter

    Pages 336-414
    Download chapter PDF
Back to top

Keywords

Authors and Affiliations

  • Trümpertstraße 12, Frankfurt a. M. 90, Deutschland

    Harald Wachenfeld

Bibliographic Information

  • Book Title: Freizeitverhalten und Marketing

  • Book Subtitle: Grundlagen des Marketing für Freizeitangebote

  • Authors: Harald Wachenfeld

  • Series Title: Konsum und Verhalten

  • DOI: https://doi.org/10.1007/978-3-642-46896-4

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1987

  • Softcover ISBN: 978-3-7908-0372-3Published: 15 May 1987

  • eBook ISBN: 978-3-642-46896-4Published: 08 March 2013

  • Series ISSN: 0176-9235

  • Edition Number: 1

  • Number of Pages: XVIII, 414

  • Number of Illustrations: 3 b/w illustrations

  • Topics: Business and Management, general, Marketing

Publish with us

Policies and ethics

Back to top

Search

Navigation