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Corporate Social Responsibility

Challenges, Opportunities and Strategies for 21st Century Leaders

  • Textbook
  • © 2013

Overview

  • Focusses on issues that are of utmost importance to corporate entities, which aspire to act socially responsible and successful at the same time
  • Supports decision making for sustainable strategies
  • Provides a basis for senior undergraduate and graduate courses in CSR
  • Includes supplementary material: sn.pub/extras

Part of the book series: CSR, Sustainability, Ethics & Governance (CSEG)

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Table of contents (16 chapters)

  1. Conceptual Framework of CSR

  2. Global CSR Challenges and Opportunities

  3. Sustainability: Implementing CSR in MNCs/MNEs, SMEs and Family Businesses

Keywords

About this book

In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.

This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.

Editors and Affiliations

  • Department of Management and Marketing, Bloomsburg University of Pennsylvania, Bloomsburg, USA

    John O. Okpara

  • Faculty of Business & Law, London Metropolitan University, London, United Kingdom

    Samuel O. Idowu

Bibliographic Information

  • Book Title: Corporate Social Responsibility

  • Book Subtitle: Challenges, Opportunities and Strategies for 21st Century Leaders

  • Editors: John O. Okpara, Samuel O. Idowu

  • Series Title: CSR, Sustainability, Ethics & Governance

  • DOI: https://doi.org/10.1007/978-3-642-40975-2

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag GmbH Germany, part of Springer Nature 2013

  • Hardcover ISBN: 978-3-642-40974-5Published: 11 December 2013

  • Softcover ISBN: 978-3-662-52259-2Published: 27 August 2016

  • eBook ISBN: 978-3-642-40975-2Published: 02 December 2013

  • Series ISSN: 2196-7075

  • Series E-ISSN: 2196-7083

  • Edition Number: 1

  • Number of Pages: XXXI, 296

  • Number of Illustrations: 16 b/w illustrations

  • Topics: Business Ethics, Public Administration, Business Strategy/Leadership

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