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Developing International Strategies

Going and Being International for Medium-sized Companies

  • Book
  • © 2012

Overview

Authors:
  1. Rudolf Grünig

    1. Chair of Management, University of Fribourg, Fribourg, Switzerland

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    You can also search for this author in PubMed   Google Scholar

  2. Dirk Morschett

    1. Chair for International Management, University of Fribourg, Fribourg, Switzerland

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Comprehensive guidance to internationalization and strategic planning
  • Hands-on recommendations for developing strategies and implementation programs
  • Designed for the needs of medium-sized companies
  • Many examples from company best-practice
  • Includes supplementary material: sn.pub/extras

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Table of contents (19 chapters)

  1. Front Matter

    Pages i-xxiv
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  2. Introduction

    • Rudolf Grünig, Dirk Morschett
    Pages 1-8

  3. Internationalization

    1. Front Matter

      Pages 9-10
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    2. Facts and figures about internationalization

      • Rudolf Grünig, Dirk Morschett
      Pages 11-25

    3. Drivers of internationalization for companies

      • Rudolf Grünig, Dirk Morschett
      Pages 27-43

  4. Strategic planning in general and in the international context

    1. Front Matter

      Pages 45-46
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    2. Strategic planning in general

      • Rudolf Grünig, Dirk Morschett
      Pages 47-63

    3. Strategic planning of a domestic company as the starting point for going international

      • Rudolf Grünig, Dirk Morschett
      Pages 65-87

    4. Introduction to strategic planning in the international context

      • Rudolf Grünig, Dirk Morschett
      Pages 89-95

  5. Strategies for going international for new markets

    1. Front Matter

      Pages 97-98
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    2. Evaluating new markets

      • Rudolf Grünig, Dirk Morschett
      Pages 99-122

    3. Evaluating market entry modes

      • Rudolf Grünig, Dirk Morschett
      Pages 123-148

    4. Developing an internationalization strategy for new markets

      • Rudolf Grünig, Dirk Morschett
      Pages 149-163

  6. Strategies for going international for production and sourcing

    1. Front Matter

      Pages 165-166
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    2. Evaluating new production and sourcing locations

      • Rudolf Grünig, Dirk Morschett
      Pages 167-186

    3. Evaluating foreign operation modes

      • Rudolf Grünig, Dirk Morschett
      Pages 187-211

    4. Developing an internationalization strategy for production and sourcing

      • Rudolf Grünig, Dirk Morschett
      Pages 213-229

  7. Strategies for being international

    1. Front Matter

      Pages 231-233
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    2. Determining the level of integration and responsiveness

      • Rudolf Grünig, Dirk Morschett
      Pages 235-248

    3. Defining the strategic businesses

      • Rudolf Grünig, Dirk Morschett
      Pages 249-259
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Keywords

About this book

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.

Authors and Affiliations

  • Chair of Management, University of Fribourg, Fribourg, Switzerland

    Rudolf Grünig

  • Chair for International Management, University of Fribourg, Fribourg, Switzerland

    Dirk Morschett

About the authors

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg  and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.

Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

Bibliographic Information

  • Book Title: Developing International Strategies

  • Book Subtitle: Going and Being International for Medium-sized Companies

  • Authors: Rudolf Grünig, Dirk Morschett

  • DOI: https://doi.org/10.1007/978-3-642-24725-5

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2012

  • Softcover ISBN: 978-3-642-44597-2Published: 30 November 2013

  • eBook ISBN: 978-3-642-24725-5Published: 22 October 2011

  • Edition Number: 1

  • Number of Pages: XXIV, 368

  • Topics: Business Strategy/Leadership, Management, Organization

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