Authors:
Explains essential methods and tools of strategic planning and illustrates their application through examples
Integrated view on process-based strategic planning
Describes methods and tools in a concise and concentrated way
Includes supplementary material: sn.pub/extras
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Table of contents (22 chapters)
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Front Matter
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Idea of strategic planning
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Front Matter
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Idea of strategic planning
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Process of strategic planning and resulting documents
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Front Matter
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Process of strategic planning and resulting documents
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Project planning, analysis and mission statement revision
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Front Matter
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Project planning, analysis and mission statement revision
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Developing the corporate strategy
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Front Matter
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Developing the business strategies
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Front Matter
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About this book
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
Authors and Affiliations
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LS für Unternehmensführung, Université de Fribourg, Fribourg, Switzerland
Rudolf Grünig
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Fak. Rechts-/Wirtschaftswissenschaften, Inst. Marketing/Unternehmungsführung, Universität Bern, Bern, Switzerland
Richard Kühn
About the authors
Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.
Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.
Bibliographic Information
Book Title: Process-based Strategic Planning
Authors: Rudolf Grünig, Richard Kühn
DOI: https://doi.org/10.1007/978-3-642-16715-7
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2011
Hardcover ISBN: 978-3-642-16714-0Published: 03 December 2010
Softcover ISBN: 978-3-642-42378-9Published: 11 October 2014
eBook ISBN: 978-3-642-16715-7Published: 16 November 2010
Edition Number: 6
Number of Pages: XXIV, 358
Topics: Organization