Overview
- Develops and applies intelligent systems based on Soft Computing methods for marketing
- State-of-the-Art book
- Written by leading experts
Part of the book series: Studies in Fuzziness and Soft Computing (STUDFUZZ, volume 258)
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Table of contents (24 chapters)
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Essays
Keywords
About this book
Editors and Affiliations
Bibliographic Information
Book Title: Marketing Intelligent Systems Using Soft Computing
Book Subtitle: Managerial and Research Applications
Editors: Jorge Casillas, Francisco J. Martínez-López
Series Title: Studies in Fuzziness and Soft Computing
DOI: https://doi.org/10.1007/978-3-642-15606-9
Publisher: Springer Berlin, Heidelberg
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
Hardcover ISBN: 978-3-642-15605-2Published: 30 September 2010
Softcover ISBN: 978-3-642-26525-9Published: 06 November 2012
eBook ISBN: 978-3-642-15606-9Published: 05 October 2010
Series ISSN: 1434-9922
Series E-ISSN: 1860-0808
Edition Number: 1
Number of Pages: XIV, 478
Number of Illustrations: 102 b/w illustrations, 85 illustrations in colour
Topics: Computer-Aided Engineering (CAD, CAE) and Design, Artificial Intelligence, Business and Management, general, Mathematical and Computational Engineering, Marketing