Overview
Includes a framework that helps companies comprehensively analyze demographic implications.
An interdisciplinary approach (economics, HR management, marketing) provides a holistic view.
A combination of research-driven and practice-oriented chapters makes this book a profound and interesting read.
Includes supplementary material: sn.pub/extras
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Table of contents (17 chapters)
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Front Matter
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An introduction – Understanding demographic change
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Front Matter
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An economic and social perspective – Taking the external environment into consideration
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A human resource and leadership perspective – Managing the ageing workforce
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Front Matter
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A human resource and leadership perspective –Managing the ageing workforce
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An innovation and marketing perspective – Extending the customer base
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Front Matter
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Keywords
About this book
Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer. A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organisational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group
“New approaches are required to restructuring, redeployment and age management that go beyond the typical instruments of part-time models and flexible retirement schemes.”
Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group
“Recognising the business consequences of the demographic developments and taking these into consideration are imperative for the competitiveness of not only companies, but also entire economies.”
Bundespraesident a.D. Prof. Dr. Roman Herzog
Former President of the Federal Republic of Germany
Editors and Affiliations
Bibliographic Information
Book Title: From Grey to Silver
Book Subtitle: Managing the Demographic Change Successfully
Editors: Michael Boppel, Stephan Boehm, Sven Kunisch
DOI: https://doi.org/10.1007/978-3-642-15594-9
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2011
Hardcover ISBN: 978-3-642-15593-2Published: 28 October 2010
Softcover ISBN: 978-3-642-44794-5Published: 14 October 2014
eBook ISBN: 978-3-642-15594-9Published: 08 November 2010
Edition Number: 1
Number of Pages: XIX, 227
Topics: Business and Management, general, Management, Human Resource Management, Marketing, Migration