E-Commerce and Web Technologies

1. Front Matter

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2. Recommender Systems 1

   1. Resource Recommendation in Collaborative Tagging Applications

      • Jonathan Gemmell, Thomas Schimoler, Bamshad Mobasher, Robin Burke

      Pages 1-12

   2. Combining Collaborative and Content-Based Techniques for Tag Recommendation

      • Cataldo Musto, Fedelucio Narducci, Pasquale Lops, Marco de Gemmis

      Pages 13-23

   3. Category Recommendation in User Specified Structure

      • Ying Zhou, Xiaochen Huang, Shirley Priyanka Lee

      Pages 24-35

3. Recommender Systems 2

   1. Semantic Tag Cloud Generation via DBpedia

      • Roberto Mirizzi, Azzurra Ragone, Tommaso Di Noia, Eugenio Di Sciascio

      Pages 36-48

   2. Social Networks as Data Source for Recommendation Systems

      • Mathias Bank, Juergen Franke

      Pages 49-60

   3. Content-Based News Recommendation

      • Michal Kompan, Mária Bieliková

      Pages 61-72

4. E-Payment, Security and Trust

   1. Towards a Lawfully Secure and Privacy Preserving Video Surveillance System

      • Aniello Castiglione, Marco Cepparulo, Alfredo De Santis, Francesco Palmieri

      Pages 73-84

   2. Reputation as Aggregated Opinions

      • John Debenham, Carles Sierra

      Pages 85-96

   3. The Open Metaverse Currency (OMC) – A Micropayment Framework for Open 3D Virtual Worlds

      • Frank Kappe, Michael Steurer

      Pages 97-106

   4. T-REX: A Hybrid Agent Trust Model Based on Witness Reputation and Personal Experience

      • Kalliopi Kravari, Christos Malliarakis, Nick Bassiliades

      Pages 107-118

5. Service Oriented E-Commerce and Business Processes

   1. QoS Contract Formation and Evolution

      • Vasilios Andrikopoulos, Mariagrazia Fugini, Mike P. Papazoglou, Michael Parkin, Barbara Pernici, Seyed Hossein Siadat

      Pages 119-130

   2. Process Views to Support Compliance Management in Business Processes

      • David Schumm, Frank Leymann, Alexander Streule

      Pages 131-142

6. Invited Talk

   1. Web Advertising

      • Ricardo Baeza-Yates

      Pages 143-145

7. Agent-Based Electronic Commerce 1

   1. Electronic Trading Environments for Web 3.0

      • John Debenham, Simeon Simoff

      Pages 146-157

8. Agent-Based Electronic Commerce 2

   1. On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis

      • Michele Budinich, Bruno Codenotti, Filippo Geraci, Marco Pellegrini

      Pages 158-171

   2. An Optimization Method for Agent’s Bidding Strategy in TAC-SCM Game

      • Xiaoqin Zhang, Soheil Sibdari, Saban Singh

      Pages 172-183

   3. Concession Behaviour in Automated Negotiation

      • Fernando Lopes, Helder Coelho

      Pages 184-194

   4. Bilateral Negotiation in a Multi-agent Supply Chain System

      • Fernando Lopes, Helder Coelho

      Pages 195-206

9. Recommender Systems 3

   1. Receiving Recommendations and Providing Feedback: The User-Experience of a Recommender System

      • Bart P. Knijnenburg, Martijn C. Willemsen, Stefan Hirtbach

      Pages 207-216

After the lesson learned during last years and following the successful edition of EC-Web 2009, for its 11th edition EC-Web tried to provide a clearer description of the electronic commerce universe focusing on some relevant topics. The main focus was not only on Internet-related techniques and approaches. The aim of EC-Web 2010 was to also cover aspects related to theoretical foundations of e-commerce, business processes as well as new approaches exploiting recently emerged technologies and scenarios such as the Semantic Web, Web services, SOA architectures, mobile and ubiquitous computing, just to cite a few. Due to their central role in any realistic e-commerce infrastructure, security and privacy issues were widely considered, without excluding legal and regulatory aspects. The choice of the above relevant topics directly reflects the fact that electronic commerce (EC), in the last few years, has changed and evolved into a well-established and founded reality both from a technological point of view and from a scientific one. Nevertheless, together with its evolution, new challenges and topics have emerged as well as new questions have been raised related to many aspects of EC. Keeping in mind the experience of the last edition of EC-Web, we maintained, for its 11th edition, the structure and the scientific organization of EC-Web 2009, aiming to highlight the autonomous role of the different (sometimes heterogeneous) aspects of EC, without missing their interdisciplinary scope.

• Electronic Market
• agent-based e-commerce
• business process
• business process management
• e-commerce
• e-payment
• electronic commerce
• recommender systems
• social networks

• DIMET Dept., Università degli Studi Mediterranea di Reggio Calabria, Reggio Calabria, Italy

  Francesco Buccafurri

• Dipartimento di Informatica, Università degli Studi di Bari, Bari, Italy

  Giovanni Semeraro

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