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Optimal Bundling

Marketing Strategies for Improving Economic Performance

  • Book
  • © 1999

Overview

Editors:
  1. Ralph Fuerderer

    1. International Technical Development Center, Adam Opel AG, Ruesselsheim, Germany

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    You can also search for this editor in PubMed   Google Scholar

  2. Andreas Herrmann

    1. School of Business Administration, University of Mainz, Mainz, Germany

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    You can also search for this editor in PubMed   Google Scholar

  3. Georg Wuebker

    1. Simon, Kucher & Partners, Bonn, Germany

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  • The complete theory and practice of bundling: optimization and behavioral approaches, practical implementation

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Table of contents (14 chapters)

  1. Front Matter

    Pages I-VIII
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Introduction to Price Bundling

      • Ralph Fuerderer, Andreas Herrmann, Georg Wuebker
      Pages 3-5

    3. Bundling — A Powerful Method to Better Exploit Profit Potential

      • Hermann Simon, Georg Wuebker
      Pages 7-28

  3. Optimization Approaches

    1. Front Matter

      Pages 29-29
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    2. Optimal Price Bundling — Theory and Methods

      • Ralph Fuerderer
      Pages 31-59

    3. Stochastic Option Bundling and Bundle Pricing

      • Ralph Fuerderer, Arnd Huchzermeier, Linus Schrage
      Pages 61-86

    4. Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty

      • Nils Tönshoff, Charles H. Fine, Arnd Huchzermeier
      Pages 87-117

    5. Market-Oriented Complexity Management Using the Micromarket Management Concept

      • Jürgen Ringbeck, Carl-Stefan Neumann, Andreas Cornet
      Pages 119-131

    6. Management Accounting and Product Variety

      • Volker Lingnau
      Pages 133-155

    7. A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles

      • Georg Wuebker, Vijay Mahajan
      Pages 157-174

  4. Behavioral Aspects

    1. Front Matter

      Pages 175-175
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    2. Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles

      • Rajneesh Suri, Kent B. Monroe
      Pages 177-194

    3. Buyers’ Evaluations of Mixed Bundling Strategies in Price-Promoted Markets

      • Georg Wuebker, Vijay Mahajan, Manjit S. Yadav
      Pages 195-208

    4. How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment

      • Manjit S. Yadav
      Pages 209-235

    5. Evaluating Multidimensional Prices in the Bundling Context

      • Andreas Herrmann, Martin Wricke
      Pages 237-251

    6. Product and Service Bundling Decisions and their Effects on Purchase Intention

      • Andreas Herrmann, Frank Huber, Robin Higie Coulter
      Pages 253-267

    7. Utility-Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method

      • Hans H. Bauer, Frank Huber, Richard Adam
      Pages 269-295

  5. Back Matter

    Pages 297-299
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Keywords

About this book

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Editors and Affiliations

  • International Technical Development Center, Adam Opel AG, Ruesselsheim, Germany

    Ralph Fuerderer

  • School of Business Administration, University of Mainz, Mainz, Germany

    Andreas Herrmann

  • Simon, Kucher & Partners, Bonn, Germany

    Georg Wuebker

Bibliographic Information

  • Book Title: Optimal Bundling

  • Book Subtitle: Marketing Strategies for Improving Economic Performance

  • Editors: Ralph Fuerderer, Andreas Herrmann, Georg Wuebker

  • DOI: https://doi.org/10.1007/978-3-662-09119-7

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1999

  • Hardcover ISBN: 978-3-540-65247-2Published: 21 January 1999

  • Softcover ISBN: 978-3-642-08459-1Published: 09 December 2010

  • eBook ISBN: 978-3-662-09119-7Published: 09 March 2013

  • Edition Number: 1

  • Number of Pages: VIII, 299

  • Topics: Marketing

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