Procurement Marketing

1. Front Matter

   Pages I-XI

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2. Problems

   • Udo Koppelmann

   Pages 1-8

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3. The Vision

   • Udo Koppelmann

   Pages 9-23

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4. Possible Solutions

   • Udo Koppelmann

   Pages 24-31

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5. The Procurement Marketing Solution

   • Udo Koppelmann

   Pages 32-173

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6. Back Matter

   Pages 174-183

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This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

• Beschaffung
• Beschaffungsmarketing
• Business
• Einkauf
• Entscheidungsorientierung
• Logistik
• Marketing
• decision orientation
• logistics
• procurement
• procurement marketing
• purchasing

"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management

• Seminar für Allg. Betriebswirtschaftslehre, Beschaffung und Produktpolitik, University of Cologne, Cologne, Germany

  Udo Koppelmann

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