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Table of contents (10 chapters)
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Front Matter
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Back Matter
About this book
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.
The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.Â
Authors and Affiliations
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University of Fribourg, Fribourg, Switzerland
Andreas Meier
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Edorex AG, Ostermundigen, Switzerland
Henrik Stormer
Bibliographic Information
Book Title: eBusiness & eCommerce
Book Subtitle: Managing the Digital Value Chain
Authors: Andreas Meier, Henrik Stormer
DOI: https://doi.org/10.1007/978-3-540-89328-8
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2009
Softcover ISBN: 978-3-642-10039-0Published: 19 October 2010
eBook ISBN: 978-3-540-89328-8Published: 26 March 2009
Edition Number: 1
Number of Pages: X, 222
Number of Illustrations: 98 b/w illustrations
Topics: IT in Business, e-Commerce/e-business, Organization