E-Commerce and Web Technologies

1. Front Matter

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2. Session 1 – Security in E-Commerce

   1. Secure Communication between Web Browsers and NFC Targets by the Example of an e-Ticketing System

      • Gerald Madlmayr, Peter Kleebauer, Josef Langer, Josef Scharinger

      Pages 1-10

   2. A Light Number-Generation Scheme for Feasible and Secure Credit-Card-Payment Solutions

      • Francesco Buccafurri, Gianluca Lax

      Pages 11-20

3. Session 2 – Social Aspects of E-Commerce

   1. Online Privacy: Measuring Individuals’ Concerns

      • Maria Moloney, Frank Bannister

      Pages 21-30

   2. Analysing the Key Factors of Web Design: A Heuristic Evaluation

      • Carlos Flavián, Raquel Gurrea, Carlos Orús

      Pages 31-40

4. Session 3 – Business Process and EC Infrastructures

   1. Service Architecture Design for E-Businesses: A Pattern-Based Approach

      • Veronica Gacitua-Decar, Claus Pahl

      Pages 41-50

   2. An Event-Based Model for the Management of Choreographed Services

      • Liliana Ardissono, Roberto Furnari, Anna Goy, Giovanna Petrone, Marino Segnan

      Pages 51-60

   3. A Matchmaking Architecture to Support Innovation by Fostering Supply and Demand of Venture Capital

      • Mario Benassi, Tommaso Di Noia, Alessandro Marino

      Pages 61-70

5. Session 4 – Recommender Systems and E-Negotiations

   1. Using Expressive Dialogues and Gradient Information to Improve Trade-Offs in Bilateral Negotiations

      • Ivan Marsa-Maestre, Miguel A. Lopez-Carmona, Juan R. Velasco, Bernardo Alarcos

      Pages 71-80

   2. Towards an Interdisciplinary Framework for Automated Negotiation

      • Fernando Lopes, A. Q. Novais, Helder Coelho

      Pages 81-91

   3. Bargaining Power in Electronic Negotiations: A Bilateral Negotiation Mechanism

      • Ricardo Buettner, Stefan Kirn

      Pages 92-101

   4. Solution Architecture for Visitor Segmentation and Recommendation Generation in Real Time

      • Philip Limbeck, Josef Schiefer

      Pages 102-113

6. Session 5 – Web Marketing and User Profiling

   1. Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?

      • Efthymios Constantinides, Carlota Lorenzo, Miguel Ángel Gómez-Borja, Peter Geurts

      Pages 114-123

   2. Evolutionary Prediction of Online Keywords Bidding

      • Liwen Hou, Liping Wang, Jinggang Yang

      Pages 124-133

   3. Web Behaviormetric User Profiling Concept

      • Peter Géczy, Noriaki Izumi, Shotaro Akaho, Kôiti Hasida

      Pages 134-143

7. Back Matter

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The International Conference on E-commerce and Web Technologies (EC-Web) is a mature and well-established forum for researchers working in the area of electronic commerce and web technologies. These are the proceedings of the ninth conference in the series, which, like previous EC-Web conferences, was co-located with DEXA, the International Conference on Database and Expert Systems Applications, which, this year, took place in Turin, Italy. One key feature of EC-Web is its two-fold nature: it brings together both papers proposing technological solutions for e-commerce and the World Wide Web, and papers concerning the management of e-commerce, such as web marketing, the impact of e-commerce on business processes and organizations, the analysis of case studies, as well as social aspects of e-commerce (to understand the impact of e-commerce solutions on day-to-day life and the new opportunities that these behaviors open). The technical program included 12 reviewed papers and two invited papers. Each paper was reviewed by five reviewers, in order to select only the best quality papers. The program included five sessions: “Security in E-Commerce” (with two papers), “Social Aspects of E-Commerce” (with two papers), “Business Process and EC Inf- structures” (with three papers), “Recommender Systems and E-Negotiations” (with four papers) and “Web Marketing and User Profiling” (with three papers). We found the program interesting and we hope participants and readers feel the same. Furthermore, we hope the attendees enjoyed the conference and Turin. June 2008 Giuseppe Psaila Roland R. Wagner

• E-Commerce
• Electronic Commerce
• Recommender Systems
• Web Marketing
• business process
• marketing
• security

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