Overview
Description of the counterfeit trade from a global and strategic business perspective
Presentation of practical, tested tools to combat piracy based on the experience of managers
Based on solid research, the book is, notwithstanding, written in an accessible style
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Table of contents (12 chapters)
Keywords
About this book
Reviews
From the reviews:
"This research-based volume not only reviews the history of counterfeiting, estimates the size of the market … and lists the stakeholders who are harmed, but also documents the way consumers and company managers respond, studies enforcement and IPR organizations, explores some of the social marketing techniques that have been used to discourage the distribution and purchase of counterfeiting, and makes recommendations to producers fighting counterfeit competition. … the authors’ outline of a number of areas for future research, help make this volume an authentic winner." (Mimi Dollinger, Business Horizons, Vol. 52, May-June, 2009)
Bibliographic Information
Book Title: The Economics of Counterfeit Trade
Book Subtitle: Governments, Consumers, Pirates and Intellectual Property Rights
Authors: Alan Zimmerman, Peggy Chaudhry
DOI: https://doi.org/10.1007/978-3-540-77835-6
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Economics and Finance (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2009
Hardcover ISBN: 978-3-540-77834-9Published: 05 March 2009
Softcover ISBN: 978-3-642-09663-1Published: 19 October 2010
eBook ISBN: 978-3-540-77835-6Published: 21 February 2009
Edition Number: 1
Number of Pages: XV, 194
Number of Illustrations: 51 b/w illustrations
Topics: Economic Theory/Quantitative Economics/Mathematical Methods, Business Law, Commercial Law