Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (15 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.
Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
Authors and Affiliations
Bibliographic Information
Book Title: From Customer Retention to a Holistic Stakeholder Management System
Book Subtitle: Living a Vision
Authors: Margit Huber, Susanne O’Gorman
DOI: https://doi.org/10.1007/978-3-540-77430-3
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2008
Hardcover ISBN: 978-3-540-77429-7Published: 11 February 2008
Softcover ISBN: 978-3-642-09606-8Published: 06 November 2010
eBook ISBN: 978-3-540-77430-3Published: 28 February 2008
Edition Number: 1
Number of Pages: XVIII, 203
Number of Illustrations: 88 b/w illustrations
Topics: Customer Relationship Management, Human Resource Management