Overview
- Offers practical case studies for reference
- Deals with technology as well as management
- Focuses on the latest developments in e-commerce
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (13 chapters)
-
Front Matter
-
Fundamentals
-
Front Matter
-
-
Technology
-
Front Matter
-
-
Management
-
Front Matter
-
-
E-commerce Application
-
Front Matter
-
Keywords
About this book
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University.
Reviews
From the reviews:
"This valuable text focuses on e-commerce in China … . One of the most valuable byproducts of the text is the demonstrated way of thinking. … for those involved in Chinese e-commerce, it is an essential work to study." (James Van Speybroeck, ACM Computing Reviews, October, 2009)
Editors and Affiliations
Bibliographic Information
Book Title: Introduction to E-commerce
Editors: Qin Zheng
DOI: https://doi.org/10.1007/978-3-540-49645-8
Publisher: Springer Berlin, Heidelberg
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2009
eBook ISBN: 978-3-540-49645-8Published: 30 June 2010
Edition Number: 1
Number of Pages: 180
Number of Illustrations: 40 b/w illustrations
Additional Information: Jointly published with Tsinghua University Press
Topics: e-Commerce/e-business, Innovation/Technology Management, IT in Business