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Growing Modular

Mass Customization of Complex Products, Services and Software

  • Book
  • © 2005

Overview

Authors:
  1. Milan Kratochvíl

    1. Sollentuna, Sweden

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    You can also search for this author in PubMed   Google Scholar

  2. Charles Carson

    1. Hampton Hill, UK

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  • A starter to the concepts of modularization and mass customization

  • Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing

  • Provides an extensive configurator evaluation checklist for future users and a supplement of business cases

  • Includes supplementary material: sn.pub/extras

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Table of contents (10 chapters)

  1. Front Matter

    Pages I-XIX
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  2. Introduction, with Focus on the Customer

    Pages 1-8

  3. Mass Customization, Components and Customer Intimacy

    Pages 9-20

  4. Selling Customized While Producing Industrialized

    Pages 21-39

  5. Mass Customization of Services

    Pages 41-49

  6. Mass Customization of Software Products

    Pages 51-72

  7. Streamlining the Product and the Processes

    Pages 73-95

  8. The Importance of Data, and the Ability to Capitalize on It

    Pages 97-118

  9. Trends in the Order Process for Complex Products and Services

    Pages 119-133

  10. Concluding Remarks

    Pages 135-136

  11. Afterword: the Virtual Future …

    Pages 137-144

  12. Back Matter

    Pages 145-172
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Keywords

About this book

The Time for Mass Customization Has Arrived Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas Edison There’s an allegory that many inventors have used to define their moment of inspiration when diligence, a strong work ethic and imagination met at the intersection of unmet needs – and a paradigm shift in technology happened. Thomas Edison once said that opportunity is missed by most people because it is dressed in overalls and looks like work. That’s the case with mass customization, make-to-order, configure-to-order and engineer-to-order product strategies globally, across manufacturers and service organizations today. In the work of mass customization are significant rewards to customer responsiveness, service, and financial performance of any organization. Aiming at the goal of driving lean manufacturing, companies are finding that the strategies that looked like the hardest work, dressed in overalls as Edison would say, are delivering the biggest impact on the financial statements of the companies that boldly take on serving customers in entirely new ways. Driving costs of organizations through more accuracy in orders, assuring that highly configured products are actually what a customer has ordered, and making the many product attributes in complex products accessible for the creation of entirely new production workflows and products, is real and is delivering costs savings while driving up margins.

Authors and Affiliations

  • Sollentuna, Sweden

    Milan Kratochvíl

  • Hampton Hill, UK

    Charles Carson

Bibliographic Information

  • Book Title: Growing Modular

  • Book Subtitle: Mass Customization of Complex Products, Services and Software

  • Authors: Milan Kratochvíl, Charles Carson

  • DOI: https://doi.org/10.1007/b139063

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2005

  • Hardcover ISBN: 978-3-540-23959-8Published: 29 March 2005

  • Softcover ISBN: 978-3-642-06304-6Published: 14 October 2010

  • eBook ISBN: 978-3-540-27430-8Published: 05 December 2005

  • Edition Number: 1

  • Number of Pages: XX, 172

  • Topics: Management, Marketing, Operations Management

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