Editors:
- Practical guide to the successful use of Stakeholder Management as part of a Management Information System
- Includes business cases written by professionals who have experienced the benefits of a continuous Stakeholder Management programme
- Includes supplementary material: sn.pub/extras
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Table of contents (14 chapters)
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Front Matter
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Back Matter
About this book
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.
Editors and Affiliations
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TNS Infratest, München, Germany
Margit Huber, Joachim Scharioth, Martina Pallas
Bibliographic Information
Book Title: Putting Stakeholder Management into Practice
Editors: Margit Huber, Joachim Scharioth, Martina Pallas
DOI: https://doi.org/10.1007/b106289
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2004
Hardcover ISBN: 978-3-540-20691-0Published: 22 January 2004
Softcover ISBN: 978-3-662-31237-7Published: 23 August 2014
eBook ISBN: 978-3-540-24802-6Published: 28 February 2008
Edition Number: 1
Number of Pages: X, 173
Number of Illustrations: 141 b/w illustrations
Topics: Business Strategy/Leadership