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Media Management

Leveraging Content for Profitable Growth

  • Book
  • © 2003

Overview

Editors:
  1. Andrej Vizjak

    1. A.T. Kearney, München, Germany

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  2. Max Ringlstetter

    1. Wirtschaftswissenschaftliche Fakultät, Katholische Universität Eichstätt-Ingolstadt, Ingolstadt, Germany

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  • Compendium on the current trends in the media industry from a business management perspective
  • Includes supplementary material: sn.pub/extras

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Table of contents (19 chapters)

  1. Front Matter

    Pages I-VIII
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. The Only Way for the Media Industry to Grow and Profit Is with Content

      • Max Ringlstetter, Andrej Vizjak
      Pages 3-13

  3. New Perspectives: Convergence Is Redefining Content

    1. Front Matter

      Pages 15-18
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    2. The Media: An Industry with Tradition at the Crossroads

      • Mark Wössner
      Pages 19-24

    3. Mobile Multimedia — A Driving Force Behind Industry Convergence

      • Arne Dettki
      Pages 25-32

    4. Telecommunications and Media Companies: Competitors or Partners?

      • Stefanie Gregg
      Pages 33-38

  4. New Business Models: Numerous Old Models are Transforming into Many New Ones

    1. Front Matter

      Pages 39-43
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    2. From Newspaper to News Filter

      • Jörg Bartussek
      Pages 43-52

    3. Traditional Book Publishers Transforming into E-Publishers

      • Stefanie Gregg
      Pages 53-58

    4. Delivering on the Promise of Digital Television

      • Dale Raneberg
      Pages 59-67

    5. Celluloid Still in the Lead, but the Movies’ Future Is Digital

      • Andreas Spiegel, Bodo von Bassewitz
      Pages 69-75

    6. How Telecommunications Invest in the Media Industry

      • Dale Raneberg
      Pages 77-82

    7. Online Service Providing — Challenges in the Mass Medium Internet

      • Christoph Klein
      Pages 83-88

    8. Market Newcomers in the Media Sector

      • Daniel Ebert, Michael Weiß
      Pages 89-98

  5. New Success Factors: Make It or Break It

    1. Front Matter

      Pages 99-102
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    2. Eco-Systems — a New Paradigm in the Media Industry

      • Michael Weiß, Michael Schuster
      Pages 103-113

    3. Organization for Global Players in the Media Industry

      • Andrej Vizjak, Andreas Spiegel
      Pages 115-122

    4. Profitable in E-Commerce by Focusing on Operational Efficiency

      • Jan van der Oord
      Pages 123-132

    5. Value Growth in the Media Industry — Success Factors for Integration

      • Michael Weiß
      Pages 133-136
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Keywords

About this book

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

Editors and Affiliations

  • A.T. Kearney, München, Germany

    Andrej Vizjak

  • Wirtschaftswissenschaftliche Fakultät, Katholische Universität Eichstätt-Ingolstadt, Ingolstadt, Germany

    Max Ringlstetter

Bibliographic Information

  • Book Title: Media Management

  • Book Subtitle: Leveraging Content for Profitable Growth

  • Editors: Andrej Vizjak, Max Ringlstetter

  • DOI: https://doi.org/10.1007/978-3-540-24786-9

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2003

  • Hardcover ISBN: 978-3-540-44005-5Published: 10 December 2002

  • Softcover ISBN: 978-3-642-07886-6Published: 01 December 2010

  • eBook ISBN: 978-3-540-24786-9Published: 02 November 2012

  • Edition Number: 1

  • Number of Pages: VIII, 186

  • Additional Information: Original German edition published by Gabler Verlag, Wiesbaden, 2001, Germany

  • Topics: Media Management, Multimedia Information Systems, Management

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