Authors:
- Essential hands-on companion for the development of business projects
- Excellent source of inspiring for budding entrepreneurs
- Contains strategy evaluations by the CEO of a venture capital firm
- Uses examples and case studies to show you how to create business opportunities
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.
Authors and Affiliations
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Rungsted Kyst, Denmark
Søren Hougaard
About the author
Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Århus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.
Bibliographic Information
Book Title: The Business Idea
Book Subtitle: The Early Stages of Entrepreneurship
Authors: Søren Hougaard
DOI: https://doi.org/10.1007/b138370
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2005
Hardcover ISBN: 978-3-540-22663-5Published: 25 October 2004
Softcover ISBN: 978-3-642-06151-6Published: 14 October 2010
eBook ISBN: 978-3-540-26959-5Published: 20 March 2006
Edition Number: 1
Number of Pages: VI, 226
Additional Information: Jointly published with Samfundslitteratur, Frederiksberg, Denmark
Topics: Business Strategy/Leadership, Entrepreneurship, Management, Marketing