Public Relations Research

1. Front Matter

   Pages 1-7

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2. Introduction

   1. Introduction

      • Krishnamurthy Sriramesh, Betteke van Ruler, Ansgar Zerfass

      Pages 9-16

3. Public Relations, Intereffication and Trust

   1. Front Matter

      Pages 17-17

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   2. Public Relations Theory: The Reconstructive Approach

      • Günter Bentele

      Pages 19-31

   3. The Intereffication Model: Theoretical Discussions and Empirical Research

      • Günter Bentele, Howard Nothhaft

      Pages 33-47

   4. Trust and Credibility — Prerequisites for Communication Management

      • Günter Bentele, René Seidenglanz

      Pages 49-62

4. Advancements in Communication Management

   1. Front Matter

      Pages 63-63

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   2. Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication

      • Ansgar Zerfass

      Pages 65-96

   3. Organization and Communication: An Integrative Approach to Public Relations and Communication Management

      • Peter Szyszka

      Pages 97-109

   4. Organizational Communication and Public Relations: A Conceptual Framework for a Common Ground

      • Anna Maria Theis-Berglmair

      Pages 111-123

   5. The True, the Good and the Beautiful: Reputation Management in the Media Society

      • Mark Eisenegger, Kurt Imhof

      Pages 125-146

   6. Internal Communication and Leadership

      • Claudia Mast, Simone Huck

      Pages 147-162

   7. Internal Communication as Management of Trust Relations: A Theoretical Framework

      • Ulrike Röttger, Andreas Voss

      Pages 163-177

   8. Evaluating Strategic Communication: Theoretical and Methodological Requirements

      • Juliana Raupp

      Pages 179-192

   9. Political Public Relations: Research on its Success and its Influence on German Media Coverage

      • Romy Fröhlich

      Pages 193-204

   10. Public Relations and Public Diplomacy: Some Conceptual Explorations

       • Benno Signitzer

       Pages 205-218

   11. Communication Management, Organizational Communication and Public Relations: Developments and Future Directions from a German Perspective

       • Stefan Wehmeier

       Pages 219-231

5. European Perspectives in Communication Management

   1. Front Matter

      Pages 233-233

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   2. Reflection: Legitimising Late Modernity

      • Susanne Holmström

      Pages 235-249

   3. Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique

      • Jacquie L’Etang

      Pages 251-269

Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.

• Corporate Identity
• Grunig
• Internationale Perspektive
• Kommunikationsprozess, öffentlicher
• PR-Agenturen
• Public Relations
• communication
• Öffentlichkeitsarbeit

"Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

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