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Table of contents (12 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
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Betriebswirtschaftslehre, Freien Universität Berlin, Deutschland
Karl Christian Behrens
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Instituts für Markt- und Verbrauchsforschung, Freien Universität Berlin, Deutschland
Karl Christian Behrens
Bibliographic Information
Book Title: Handbuch der Werbung
Editors: Karl Christian Behrens
DOI: https://doi.org/10.1007/978-3-663-13327-8
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1975
Softcover ISBN: 978-3-409-99302-9Published: 01 January 1970
eBook ISBN: 978-3-663-13327-8Published: 02 July 2013
Edition Number: 1
Number of Pages: XI, 1136
Topics: Business and Management, general