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  • Book
  • © 1983

Handbuch Werbung für Investitionsgüter

Editors:

  1. Dankwart Rost
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    You can also search for this editor in PubMed   Google Scholar

  2. Karl-Heinz Strothmann
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    You can also search for this editor in PubMed   Google Scholar

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Table of contents (26 chapters)

  1. Front Matter

    Pages I-XVIII
    PDF

  2. Zur Situation und Entwicklung der Investitionsgüter-Werbung

    1. Front Matter

      Pages 1-2
      PDF

  3. Theoretische und wissenschaftliche Grundlagen der Investitionsgüter-Werbung

    1. Front Matter

      Pages 39-40
      PDF

    4. Die Positionierung der industriellen Werbung im Marketing

      • Paul W. Meyer, Arnold Hermanns
      Pages 93-113

  4. Methoden der Investitionsgüter-Werbung

    1. Front Matter

      Pages 115-116
      PDF

    2. Zielorientierung der Werbeplanung

      • Bernt Berghäuser
      Pages 117-135

    5. Corporate Identity

      • Hannes Braun
      Pages 183-194

    6. Messeauswahl und -gestaltung

      • Edgar Schwickert, Malte Kindt, Hilde Stallmann
      Pages 195-230

    7. Probleme und Lösungsansätze der Werbeerfolgskontrolle

      • Richard Bachinger, Ingo Wedemeyer
      Pages 231-243

    8. Auslandwerbung für Investitionsgüter

      • Dankwart Rost
      Pages 245-266

  5. Die Instrumente der Investitionsgüter-Werbung

    1. Front Matter

      Pages 267-268
      PDF
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Keywords

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Bibliographic Information

  • Book Title: Handbuch Werbung für Investitionsgüter

  • Editors: Dankwart Rost, Karl-Heinz Strothmann

  • DOI: https://doi.org/10.1007/978-3-322-85707-1

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1983

  • Softcover ISBN: 978-3-409-96350-3Published: 01 January 1983

  • eBook ISBN: 978-3-322-85707-1Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 627

  • Topics: Business and Management, general

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Buy it now

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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