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Table of contents (6 chapters)
Keywords
Bibliographic Information
Book Title: Käuferverhalten und Marketing-Entscheidung
Book Subtitle: Konsumgüter-Marketing aus der Sicht der Behavioral Sciences
Authors: André Bebié
DOI: https://doi.org/10.1007/978-3-663-06888-4
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1978
Softcover ISBN: 978-3-409-30781-9Published: 01 January 1978
eBook ISBN: 978-3-663-06888-4Published: 01 July 2013
Edition Number: 1
Number of Pages: XVII, 1171
Topics: Business and Management, general