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Table of contents (25 chapters)
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Front Matter
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Grundlagen
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Anwendungen
Editors and Affiliations
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Universität Gesamthochschule Kassel, Deutschland
Reinhard Hünerberg
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Deutschland
Gilbert Heise
Bibliographic Information
Book Title: Multi-Media und Marketing
Book Subtitle: Grundlagen und Anwendungen
Editors: Reinhard Hünerberg, Gilbert Heise
DOI: https://doi.org/10.1007/978-3-322-83586-4
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995
Softcover ISBN: 978-3-409-13687-7Published: 01 January 1995
eBook ISBN: 978-3-322-83586-4Published: 12 March 2013
Edition Number: 1
Number of Pages: 492
Topics: Business and Management, general