Integriertes Marketing

Overview

Authors:

• Rainer Busch ⁰,
• Rudolf Dögl ¹,
• Fritz Unger ²

1. Rainer Busch

   1. Fachhochschule Ludwigshafen, Meckesheim, Deutschland
      

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2. Rudolf Dögl

   1. Fachhochschulen Würzburg und Schweinfurt-Aschaffenburg, Nürnberg, Deutschland
      

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3. Fritz Unger

   1. Fachhochschule Ludwigshafen, Hemsbach, Deutschland
      

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