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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Telekommunikations-Marketing
Book Subtitle: Design von Vermarktungskonzepten auf Basis des erweiterten Dienstleistungsmarketing
Authors: Jörg B. Kühnapfel
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-322-86521-2
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995
Softcover ISBN: 978-3-409-13197-1Published: 01 July 1995
eBook ISBN: 978-3-322-86521-2Published: 13 March 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XV, 307
Topics: Business and Management, general