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Table of contents (5 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Wertewandel und Corporate Identity
Book Subtitle: Perspektiven eines gesellschaftsorientierten Marketing von Versicherungsunternehmen
Authors: Ulrich Harbrücker
Series Title: Versicherung und Risikoforschung
DOI: https://doi.org/10.1007/978-3-322-99887-3
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1992
Softcover ISBN: 978-3-409-18807-4Published: 01 January 1992
eBook ISBN: 978-3-322-99887-3Published: 09 March 2013
Edition Number: 1
Number of Pages: LXVI, 350
Number of Illustrations: 95 b/w illustrations
Topics: Business and Management, general