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Part of the book series: Schriftenreihe des Betriebswirtschaftlichen Forschungszentrums/Mittelstand Bayreuth (SBWLB)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Strategische Erfolgspotentiale durch Corporate Identity
Book Subtitle: Aufbau und Nutzung
Authors: Thomas Glöckler
Series Title: Schriftenreihe des Betriebswirtschaftlichen Forschungszentrums/Mittelstand Bayreuth
DOI: https://doi.org/10.1007/978-3-322-99732-6
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1995
Softcover ISBN: 978-3-8244-6209-4Published: 16 October 1995
eBook ISBN: 978-3-322-99732-6Published: 13 March 2013
Edition Number: 1
Number of Pages: XVI, 240
Number of Illustrations: 18 b/w illustrations
Topics: Business and Management, general