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  • Textbook
  • © 1995

Marktausbreitung neuer Konsumgüter

Verhaltenswissenschaftliche Grundlagen, Modellbildung und Simulation

Authors:

  1. Richard Klophaus
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Table of contents (9 chapters)

  1. Front Matter

    Pages I-XII
    PDF

  2. Einleitung

    1. Einleitung

      • Richard Klophaus
      Pages 1-5

  3. Konventionelle Diffusionsmodelle

    1. Front Matter

      Pages 7-8
      PDF

  4. Modellierung extensiver Adoptionsprozesse

    1. Front Matter

      Pages 55-57
      PDF

    2. Verhaltenswissenschaftliche Grundlagen

      • Richard Klophaus
      Pages 57-74

    3. Bestandteile von Adoptionsmodellen

      • Richard Klophaus
      Pages 74-115

  5. Mikroökonomisch fundierte Diffusionsmodelle

    1. Front Matter

      Pages 131-133
      PDF

    2. Zum Modell von Chatterjee und Eliashberg (1990)

      • Richard Klophaus
      Pages 133-144

  6. Schlußbetrachtung

    1. Schlußbetrachtung

      • Richard Klophaus
      Pages 193-194

  7. Back Matter

    Pages 195-208
    PDF
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Keywords

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Bibliographic Information

  • Book Title: Marktausbreitung neuer Konsumgüter

  • Book Subtitle: Verhaltenswissenschaftliche Grundlagen, Modellbildung und Simulation

  • Authors: Richard Klophaus

  • DOI: https://doi.org/10.1007/978-3-322-99510-0

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995

  • Softcover ISBN: 978-3-8244-6233-9Published: 11 December 1995

  • eBook ISBN: 978-3-322-99510-0Published: 13 March 2013

  • Edition Number: 1

  • Number of Pages: XII, 207

  • Number of Illustrations: 8 b/w illustrations

  • Topics: Business and Management, general

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Buy it now

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 49.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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