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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Online-Marktforschung
Book Subtitle: Eine Positionsbestimmung im Methodenkanon der Marktforschung unter Einsatz eines webbasierten Analytic Hierarchy Process (webAHP)
Authors: Holger Lütters
Series Title: Marketing-Management
DOI: https://doi.org/10.1007/978-3-322-97836-3
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2004
Softcover ISBN: 978-3-8244-8201-6Published: 28 October 2004
eBook ISBN: 978-3-322-97836-3Published: 11 December 2013
Edition Number: 1
Number of Pages: XVII, 332
Number of Illustrations: 10 b/w illustrations
Topics: Marketing