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Table of contents (12 chapters)
Keywords
About this book
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
Editors: Anton Meyer
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-322-97733-5
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1996
Softcover ISBN: 978-3-8244-6408-1Published: 15 October 1996
eBook ISBN: 978-3-322-97733-5Published: 17 April 2013
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: VIII, 336
Number of Illustrations: 41 b/w illustrations
Topics: Business and Management, general