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Table of contents (8 chapters)
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Front Matter
About the author
Bibliographic Information
Book Title: Überzeugungsstrategien in der Werbung
Book Subtitle: Eine Längsschnittanalyse von Zeitschriftenanzeigen des 20. Jahrhunderts
Authors: Christa Wehner
Series Title: Studien zur Kommunikationswissenschaft
DOI: https://doi.org/10.1007/978-3-322-97070-1
Publisher: VS Verlag für Sozialwissenschaften Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1996
Softcover ISBN: 978-3-531-12809-2Published: 01 January 1995
eBook ISBN: 978-3-322-97070-1Published: 13 March 2013
Edition Number: 1
Number of Pages: 208
Number of Illustrations: 4 b/w illustrations
Topics: Social Sciences, general