Overview
- Das Phänomen des Markenwechselverhaltens
Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 225)
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Table of contents (8 chapters)
Keywords
About the author
Bibliographic Information
Book Title: Variety-seeking-behavior im Konsumgüterbereich
Book Subtitle: Beeinflussungsmöglichkeiten durch Marketinginstrumente
Authors: Bernd Helmig
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-322-96495-3
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1997
Softcover ISBN: 978-3-409-12830-8Published: 13 June 1997
eBook ISBN: 978-3-322-96495-3Published: 02 July 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XXI, 190
Number of Illustrations: 44 b/w illustrations
Topics: Business and Management, general