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Marketing

Einführung in die Absatzpolitik

  • Book
  • © 1978

Overview

Authors:
  1. Heribert Meffert
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Part of the book series: Betriebswirtschaftliches Grundstudium (BWLG)

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Table of contents (4 chapters)

  1. Front Matter

    Pages 1-24
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  2. Grundbegriffe und Elemente der Absatzpolitik

    • Heribert Meffert
    Pages 25-100

  3. Verhaltens- und Informationsgrundlagen der Marketingentscheidung

    • Heribert Meffert
    Pages 101-210

  4. Aktionsgrundlagen der Marketingentscheidung

    • Heribert Meffert
    Pages 211-469

  5. Koordinationsgrundlagen der Marketingentscheidung

    • Heribert Meffert
    Pages 471-545

  6. Back Matter

    Pages 547-593
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Keywords

Bibliographic Information

  • Book Title: Marketing

  • Book Subtitle: Einführung in die Absatzpolitik

  • Authors: Heribert Meffert

  • Series Title: Betriebswirtschaftliches Grundstudium

  • DOI: https://doi.org/10.1007/978-3-322-96177-8

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1978

  • Softcover ISBN: 978-3-409-36977-0Published: 01 January 1978

  • eBook ISBN: 978-3-322-96177-8Published: 01 December 2013

  • Edition Number: 3

  • Number of Pages: 593

  • Number of Illustrations: 3 b/w illustrations

  • Topics: Business and Management, general

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