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Marketing

Intensivtraining

  • Book
  • © 1997

Overview

Authors:
  1. Ulrich Vossebein

    1. Fachhochschule Gießen-Friedberg, Deutschland

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  • Das Gabler-Repetitorium: Marketing

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Table of contents (10 chapters)

  1. Front Matter

    Pages I-XI
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  2. Marketing und Marketing-Management

    • Ulrich Vossebein
    Pages 1-11

  3. Marktforschung

    • Ulrich Vossebein
    Pages 12-32

  4. Die Marketingumwelt

    • Ulrich Vossebein
    Pages 33-58

  5. Marketingplanung

    • Ulrich Vossebein
    Pages 59-83

  6. Produkt- und Sortimentspolitik

    • Ulrich Vossebein
    Pages 84-102

  7. Entgeltpolitik

    • Ulrich Vossebein
    Pages 103-114

  8. Distributionspolitik

    • Ulrich Vossebein
    Pages 115-127

  9. Kommunikationspolitik

    • Ulrich Vossebein
    Pages 128-138

  10. Marketing-Controlling

    • Ulrich Vossebein
    Pages 139-147

  11. Marketingorganisation

    • Ulrich Vossebein
    Pages 148-151

  12. Back Matter

    Pages 152-172
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Keywords

Authors and Affiliations

  • Fachhochschule Gießen-Friedberg, Deutschland

    Ulrich Vossebein

Bibliographic Information

  • Book Title: Marketing

  • Book Subtitle: Intensivtraining

  • Authors: Ulrich Vossebein

  • Series Title: MLP Repetitorium: Repetitorium Wirtschaftswissenschaften

  • DOI: https://doi.org/10.1007/978-3-322-94601-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1997

  • eBook ISBN: 978-3-322-94601-0Published: 13 March 2013

  • Edition Number: 1

  • Number of Pages: XII, 172

  • Number of Illustrations: 86 b/w illustrations

  • Topics: Marketing

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