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Table of contents (70 chapters)
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Front Matter
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Branchenübergreifende Anwendungen
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Front Matter
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Distributionspolitik
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Kommunikationspolitik
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Reviews
About the authors
Hajo Hippner und Matthias Meyer sind Mitarbeiter an seinem Lehrstuhl.
Bibliographic Information
Book Title: Computer Based Marketing
Book Subtitle: Das Handbuch zur Marketinginformatik
Editors: Hajo Hippner, Matthias Meyer, Klaus D. Wilde
DOI: https://doi.org/10.1007/978-3-322-91958-8
Publisher: Vieweg+Teubner Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1998
eBook ISBN: 978-3-322-91958-8
Edition Number: 1
Number of Pages: XIV
Number of Illustrations: 307 b/w illustrations
Topics: Marketing, Engineering, general