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Advances in Services Marketing

  • Textbook
  • © 1997

Overview

Editors:
  1. Hans Mühlbacher
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    You can also search for this editor in PubMed   Google Scholar

  2. Jean-Paul Flipo
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    You can also search for this editor in PubMed   Google Scholar

Part of the book series: Fokus Dienstleistungsmarketing (FDM)

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-x
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  2. Intangibility and the “State of Being Informed” - an Analysis of their Impact on Market Processes

    • Jörg Freiling, Michael Paul
    Pages 1-16

  3. Service Coproduction and Customer Participation

    • Frédéric Marion
    Pages 17-26

  4. Customer Integration in Business-to-Business-Marketing

    • Michael Kleinaltenkamp, Michael Ehret, Sabine Fließ
    Pages 27-48

  5. Formalizing the gambling market: what are the interaction strategies between the gambling companies and their clients ?

    • Patrick Hetzel
    Pages 49-64

  6. Automatization of the Service Delivery Systems: How Far?

    • Jean-Paul Flipo
    Pages 65-78

  7. Services Marketing in Consumer Durables Industries

    • Georg Fassott
    Pages 79-96

  8. Service Development Process and Performance: Facts and Measures

    • Frédéric Jallat
    Pages 97-109

  9. The Dissatisfaction Potential of Satisfied Customers — The Qualitative Satisfaction Model —

    • Bernd Stauss, Patricia Neuhaus
    Pages 111-131

  10. Service Companies: The Importance of the Staff Learning Process in the Diversification Process

    • Eric Vogler
    Pages 133-153

  11. Using Means-End Structures for Benefit Segmentation in a Service Industry

    • Günther Botschen, Eva Thelen, Rik Pieters
    Pages 155-180

  12. A New Approach to Spatial Management of Retail Networks, based on the Germans School’s Central Place Theory

    • Michai Calciu, Francis Salerno
    Pages 181-202

  13. Internationalization of Services

    • Carsten C. Hübner
    Pages 203-211

  14. International Dimensions of Customer Service

    • Reinhard Hünerberg, Andreas Mann
    Pages 213-232

  15. Back Matter

    Pages 233-238
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Keywords

Bibliographic Information

  • Book Title: Advances in Services Marketing

  • Editors: Hans Mühlbacher, Jean-Paul Flipo

  • Series Title: Fokus Dienstleistungsmarketing

  • DOI: https://doi.org/10.1007/978-3-322-91507-8

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1997

  • Softcover ISBN: 978-3-8244-6508-8Published: 15 July 1997

  • eBook ISBN: 978-3-322-91507-8Published: 01 July 2013

  • Series ISSN: 2628-7366

  • Series E-ISSN: 2628-7374

  • Edition Number: 1

  • Number of Pages: X, 235

  • Number of Illustrations: 34 b/w illustrations

  • Topics: Business and Management, general

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