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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Behavioral Finance und Werbung für Investmentfonds
Book Subtitle: Beeinflussung der Risko-Rendite-Wahrnehmung privater Anleger
Authors: Jennifer Jordan
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-322-91441-5
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2004
Softcover ISBN: 978-3-8244-8042-5Published: 30 March 2004
eBook ISBN: 978-3-322-91441-5Published: 09 March 2013
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XIX, 240
Number of Illustrations: 12 b/w illustrations
Topics: Finance, general, Marketing