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Preismanagement in der unternehmerischen Praxis

Probleme der organisatorischen Implementierung

  • Book
  • © 1998

Overview

Authors:
  1. Kai Wiltinger
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  • Preismanagement professionell implementieren

Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 235)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XIII
    Download chapter PDF

  2. Einleitung

    • Kai Wiltinger
    Pages 1-6

  3. Grundlagen der organisatorischen Implementierung des Preismanagements

    • Kai Wiltinger
    Pages 7-50

  4. Problemkreis der Information

    • Kai Wiltinger
    Pages 51-108

  5. Problemkreis der Entscheidung

    • Kai Wiltinger
    Pages 109-132

  6. Problemkreis der Koordination

    • Kai Wiltinger
    Pages 133-172

  7. Zusammenführung der Problemkreise

    • Kai Wiltinger
    Pages 173-208

  8. Schlußbetrachtung

    • Kai Wiltinger
    Pages 209-213

  9. Back Matter

    Pages 215-243
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Keywords

About the author

Dr. Kai Wiltinger promovierte am Lehrstuhl für Betriebswirtschaftslehre und Marketing der Universität Mainz.

Bibliographic Information

  • Book Title: Preismanagement in der unternehmerischen Praxis

  • Book Subtitle: Probleme der organisatorischen Implementierung

  • Authors: Kai Wiltinger

  • Series Title: neue betriebswirtschaftliche forschung (nbf)

  • DOI: https://doi.org/10.1007/978-3-322-91330-2

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1998

  • Softcover ISBN: 978-3-409-12845-2Published: 27 March 1998

  • eBook ISBN: 978-3-322-91330-2Published: 13 March 2013

  • Series ISSN: 0175-8802

  • Series E-ISSN: 2945-8129

  • Edition Number: 1

  • Number of Pages: XIII, 240

  • Number of Illustrations: 85 b/w illustrations

  • Topics: Business and Management, general

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